What do you think about when you see some of the logos above?
More importantly: What do people think about when they see your school logo?
When I was asked I immediately thought about asking parent and students how they see our 'brand'. After some reflection I began to realize that it starts with the school. This led to the following questions:
- What do you want parents and students to think about our school?
- What do we do to make our brand one that is attractive to parents in our school community?
- Have you had the discussion with your staff about how we want our school to be see in the community?
There are so many ways to create positive and powerful brand for your school each and everyday:
- The website and social media tell a lot about the school. Keep them updated!
- When someone comes in to the front office, are they greeted? Is it welcoming? How parents feel when they come into the front office plays a huge role in whether or not they want to send their kids to your school.
- Answering the phone - Can they hear a smile on the end of the line or does it sound like they have interrupted something?
- How fast are you at returning phone calls and emails to parents?
- What do your newsletters look like? Do they come out on time and at the start of each month?
- What kind of progressive discipline policy does the school have?
- As an administrator, are you visible to your school community?
What matters most is "Who are you?"
If you have a positive brand for your school in your community the benefits are enormous. There is a connection with parents and they will be inspired knowing that you are making your school the most welcoming place you can. Those connections you made, they will go out and spread the word.
My goal this "Kindergarten Season" is to make a personal connection with every parent that comes into our school to register their child or to inquire about our school. I personally meet and talk with each one and invite them to contact me if they have any questions whatsoever.
Is anyone else working extra hard to make connections with their community and to build relationships? I'd be interested in collaborating and brainstorming ideas.